Helping women turn
ambition into action
When you have the clarity, confidence and support to build on your own terms, everything changes.
Rethinking work
The traditional world of work is cracking. Mass layoffs, burnout, invisible labour and AI disruption have exposed what many of us have long felt: the ‘safe’ path isn’t always safe. But stepping into something new, especially on your own, can feel overwhelming. Luma is here to change that.
We support women as they leave behind careers that no longer fit and build work lives that actually do. We believe the future of work is personal, purpose-driven and flexible. This isn’t just about building a business. This is about becoming who you're meant to be.
That’s why we created Luma, a platform designed to guide women from the spark of an idea to a business they love.
Luma Movement
Luma is building the most trusted platform in Europe for women launching businesses with purpose. We empower mid-career women to confidently move from ambition to action, in a way that aligns with their values, lifestyle, and creative potential.
By combining practical tools, expert access, and real-life role models, we want to change how women across Europe enter entrepreneurship, and how they’re seen when they do.
We demystify the early-stage journey, reduce the risk of doing it alone, and create space for freedom, purpose, and self-expression. At scale, Luma is more than a program, it’s a movement. A ripple effect of women building heart-led businesses that inspire others to do the same.
Our Promise
Luma offers a trusted, structured path for mid-career women ready to step away from traditional careers and into entrepreneurship. Through curated mentorship, expert guidance, and a supportive peer network, we turn the uncertainty of starting out into a clear, confident path forward.
You’ll gain clarity in the messy middle, community when it feels isolating and momentum when it’s hard to know where to start.
Meet the Women Behind the Movement
Sales and customer success strategist with 10+ years of experience working with high-growth tech companies across Europe. She’s led go-to-market strategies, supported founders in building early-stage traction, and closed 7-figure deals in SaaS and cybersecurity.
Her experience in fast-paced, male-dominated industries fuels her commitment to creating spaces where women can build with autonomy, purpose, and clarity.
At Luma, she brings her expertise in sales, strategy, and customer journeys to support women in building careers rooted in freedom, clarity, and personal agency.
Marie 
Career reinvention coach and former digital product designer with 10+ years at Google, Deloitte, and various European tech scale-ups.
She champions women transitioning from careers that no longer fit, supporting them to build purpose-driven, flexible work lives. Rooted in her own journey from career dissatisfaction to entrepreneurial clarity, Jennifer brings the wisdom of design thinking to personal reinvention.
At Luma, she creates space for women to grow with intention, not burnout. Her “why” is rooted in helping women reclaim autonomy in a rapidly changing world
Jennifer Your next chapter starts here
Join a growing movement of women designing careers that work for their lives.